Brands as Servants or Partners?

Brands as Servants or Partners?

Posted by  | Marketing

For many years, some researchers have held the theory that consumers see brands as “partners” in their lives. The idea is that by working in tandem with brands, people feel they move closer to achieving their aspirations and goals. In a recent study, however, lead author Hyeongmin Kim of Johns Hopkins looks at a different(...)

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Virtual Reality: A Doorway to Empathy?

Virtual Reality: A Doorway to Empathy?

Posted by  | Innovation

There has been a lot of buzz around virtual reality technology lately, with the New York Times leading the charge via its new virtual app featured for the first time a few weeks ago. Though the medium is still in its nascent phases, many people—myself included—are excited about its potential to foster greater understanding and(...)

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Success: Does Trust and Faith in People Drive It?

Success: Does Trust and Faith in People Drive It?

Posted by  | Values

In a New York Times op-ed this month, columnist Nicholas Kristof explores the reasons for Asian-Americans’ tremendous success in the United States—from real and perceived stereotypes to what he sees as the realities of their familial and cultural environments. He’s of the opinion that strong, two-parent families and a great value on education is the(...)

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A New Age of Ultra-Connectivity

A New Age of Ultra-Connectivity

Posted by  | Technology

Our best medical scientists often talk about how we are on the cusp of a new age of biomedical discovery thanks to innovative and emerging technologies. They might illustrate the point by noting that we can sequence a human genome in hours — a task that used to take years. Or they may enthuse about(...)

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At What Price?

At What Price?

Posted by  | Work-Life Balance

By now, most of you have surely read or heard about the controversial New York Times article about Amazon’s workplace culture, along with the ensuing article from the Guardian and defense statements from Amazon and its supporters. In the piece, the writers describe an environment in which perpetual and precise measurement of employee contributions, and(...)

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Brand Versus Convenience of Care

Brand Versus Convenience of Care

Posted by  | Health Care Marketplace

Johns Hopkins. Mayo Clinic. Massachusetts General. UCLA. Kaiser. These are some of the biggest names in health care. And there was a time when having a well-recognized brand was one of the keys to the success of an institution. But in today’s changing health care climate, that’s not always the case. For highly complex, life-threatening(...)

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Roads Less Traveled in Medicine

Roads Less Traveled in Medicine

Posted by  | Health Care Careers

In the health care world, we’ve been talking about our “rapidly changing environment” for quite a while now. But as we adapt our care delivery systems to changes in our field, it’s also inevitable that some caregivers and biomedical researchers will evolve their own approaches to medicine and seek unexplored, unconventional paths. A recent Forbes(...)

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Announcing: Discoveries for a Better Tomorrow

Announcing: Discoveries for a Better Tomorrow

Posted by  | Research

Despite recent promising legislation that will provide $1.75 billion in additional annual funding to NIH, we still have to do all that we can to advocate for researchers in our country and to help improve the health of our communities and the world. The new Johns Hopkins Web-based video series Discoveries for a Better Tomorrow(...)

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Unsung Heroes in Our Community

Unsung Heroes in Our Community

Posted by  | Community

There are so many people at Johns Hopkins who make our institution and city great. I’m not just thinking of our medical experts and researchers who are regularly in the news, though they are clearly amazing. I’m actually thinking of the many other wonderful people who come to work here every day and make our(...)

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Applying Tech Innovation Perpetually

Applying Tech Innovation Perpetually

Posted by  | Technological Innovation

I’ve written before about the awe-inspiring pace at which technology creates extraordinary new possibilities in our lives—from the incredible speed with which we now communicate to how we can tap veritable seas of quick services and information at any moment. We see the benefits in the health care world, too—whether this is in how we harness(...)

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