data analysis

How Do Physicians Want to Receive Information ? We Asked Them.

How Do Physicians Want to Receive Information ? We Asked Them.

Posted by  | Physician Outreach

Recent national surveys of physicians show that the content we’re creating at Hopkins is helpful to them as they seek information within their specialties. Through various communications vehicles, we share news of our research breakthroughs and clinical innovations or case studies. From the quality of medical information and readability, to the sophistication of visual storytelling(...)

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How We Explain Our Marketing Services to Our Colleagues

How We Explain Our Marketing Services to Our Colleagues

Posted by  | Marketing and Communications

In this unprecedented age of digital connectivity and predictive modeling, we in the field of marketing and planning are uniquely positioned to reach — and help — more people than ever. But not long ago, I realized that how we come to understand consumer behaviors, mine admissions and population data, and gauge physician preferences may not be(...)

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